Jeff Herberston Stomps Another Santa Cruz Jump Jam

For as long as there's been a Jump Jam at the Santa Cruz Mountain Bike Festival, there's been WTB on the podium.  Let me rephrase that, for as long as there's been the Jump Jam, there's been Jeff ...

Season of Shred Dead Ahead: WTB UK Enduro Team

The world of enduro has two more shredders to fear: Gary Forest and Robert Williams will be causing fellow racers to cower as they storm the UK Gravity Enduro Series and EWS aboard steeds clad in ...

Throwback Thursdays: 1984 Rockhopper Race, Annadel State Park

Team WTB rider Roy Rivers, tearing up the Annadel course with a smile. The Rockhopper Races held at Annadel State Park in the early 80's were pretty legendary.  Many mountain bike greats showed up...

Trail Time with the Trail Boss

So what happens when a new tread is headed our way?  We get excited, employees become fidgety, impatient feet clamoring to be clipped in aboard bikes tap about helplessly beneath desks, our finger...

Leo Pershall Takes 4th at 24hrs of the Old Pueblo on Nano TCS tires and Deva SLT Saddle

Leo Pershall, featured here on WTB's Rad People Who Ride series, and 7th place finisher in the 2013 Tour Divide race, just crossed the finish line this past Sunday at the 15th Annual Epic Rides 24 ...

Lars Sternberg Takes 5th on Full WTB Product at Andes Pacifico Enduro, Jerome Clementz Wins on Volt Team Saddle and Moto-X Grips

Photo Credit: Dave Trumpore The Andes Pacifico Enduro Presented by Santa Cruz ended Saturday the 15th and once the dust settled, as it was hot and dusty, Jerome Clementz, the unstoppable man of en...

What is 24hr Solo Racing? Check out this amazing video by Rowen Grant / Sixth Row of Brett Belchambers winning the WEMBO Solo 24 Hour Champs

Solo Twenty-Four from Sixth Row on Vimeo. Want to know what it takes to win a 24 hour race?  Better yet, win it in the Solo Single Speed class?  Better better yet, win the World Endurance Mountain...

Jay Petervary Wins Arrowhead 135 in Negative Temps Aboard Rocket V

 Photo Credit: Russ Loucks / Arrow 135 Facebook Page At 3:13 AM on Tuesday the 28th in Tower, Minnesota, Jay Petervary crossed the finish line.  It was a balmy -24 degrees Farenheit.  JayP had jus...

Rad People Who Ride: Kat Sweet and Sweetlines

Photo Credit: Karen Johanson Kat has dedicated her life to making a positive impact through coaching female riders, volunteering with local trail stewardships, and founding Trips for Kids Seattle,...

Throwback Thursdays: 2002 Mt. Tam Snow Ride

There's a strange allure to snow atop Mt. Tam, it's so fleeting and transitory that before you know it, you find yourself drawn to it like a tourist trap self-exiting your car from the highway.  I...

Rad People Who Ride: Shane Bresnyan and The Bike Peddler / NorCal Bike Sport Santa Rosa

There’s a certain ease about Shane that makes you comfortable at once when around him.  A warm, knowing smile greets you and care that is immediately apparent in his eyes.  Pleasant banter that is...

Throwback Thursdays: 2001 Downieville Classic Cruiser Cup

Once upon a time, somebody had a strange idea: Why not send cruisers, or clunkers, with nothing more than a kick back coaster brake down Downieville's 4500' harrowing downhill.  Who thought that u...

That Look...

  Different friends, same look.  We've all witnessed That Look.  "Now where is that trail I thought was around here..." must be all Fast Freddy is musing over. There's something about the holly-da...

WTB Throwback Thursdays: 1989 Moab Trip with Snowbound Team Vehicle

Driving a muscle car in the snow can be, well, hairy.  While I immediately assumed that Mark Slate couldn't help himself while driving the 1969 Pontiac LeMans equipped with a bigger engine and fier...

Throwback Thursdays: Late 1970's Evening Magazine Klunking Expose

Want to see what a 70's news crew (sadly, no Ron Burgundy) had to say about early mountain biking?  Particularly clunking?  Care to learn how "The Fish" got his nickname? There's some great early ...

Rad People Who Ride: Brett Bellchambers

These days, it sadly seems that it's pretty difficult to find a racer prolifically winning who is a nice person.  Someone whom, you know, you'd want to grab a beer with and it's not just absolutel...

WTB Throwback Thursdays: 1996 Raptors Ad

So, what's sweeter than Raptors and Lasers?  That's right, nothing.  Well, there may be something... or someone. Yep, that's Todd Franklin, one of WTB's original crew of employees, sweating up the...

Brett Bellchambers Owns Yet Another 24 Hour Race, Beardless Beware!

While we pansies (well, I'm speaking for myself here) may be whimpering over the onset of winter in the northern hemisphere, things are still going full boar in the southern hemisphere.  I just ch...

Throwback Thursdays: Another Appetite Seminar in the Books!

Riders atop Smoker's Knoll, Pine Mountain. Pre-Turkey din din or meat-free, hurt feelings-free, din din alternative. Another Thanksgiving Day has passed and what does that mean for us?  Well... th...

Throwback Thursdays: 1996 WTB Primal Raptor "Scream" Ad

  Travis Pynn, master of all things technical, nailed the front hop / nose wheelie feat of acrobatics in this lovely ad with a stunning background captured by Carl Gooding.  What you don't realize...

Rad People Who Ride: Cameron Falconer and Falconer Cycles

Photo Credit: John Daniel Reiss Cam Falconer was a legend before he even had to shave.  There are those that think that though they may be young, they're deeply rooted in the Marin mountain bike h...

Jason Moeschler Takes 3rd at Merida Cup and 2nd at Super 8 Enduro in Taiwan!

After Jason schooled the kids, and adults, at WTB Taiwan's MTB Skills Camp, he went on to work four days straight on his feet all day at Taichung Bike Week.  He shut down the OEM sales trade show,...