saving the world with bicycles



WTB is constantly working towards reducing the environmental impact of how our products are manufactured, packaged, shipped and recycled. Renewable infrastructure and employee incentives have also become integral in WTB's commitment to a sustainable future.
ESG Tracking
ESG (Environmental, Social, and Governance) tracking is very important to WTB. Our customers increasingly request detailed data on the sustainability performance of our sourced products (e.g. origin of raw materials, emissions in the supply chain, human rights and environmental impacts).

Therefore, we have decided to make sustainability an essential part of our supplier performance ratings. To professionally manage all the information related to different sustainability topics and follow how you develop as our partner, WTB has selected Sustainabill as our third-party cloud platform provider. We have chosen this platform as it is easy-to-use, has a high data security standard, covers all relevant ESG requirements, and is free of charge for you.
Bike-to-Work Credit
WTB sees the bicycle as more than a recreational tool. Bikes empower us to get from A to B without the daily use of fossil fuels. In an effort to encourage bike commuting, WTB provides its employees with an extra $1 per day every time they ride their bike to work. While riding a bike to work is certainly an environmentally conscious choice, it also allows our team members to sneak in their first workout of the day and arrive at the office with a smile on their face that only comes from riding a bike.
Trash Free Trails
Trash Free Trails exists to protect our trails and the wild places they take us. The mission is to reduce single-use pollution on our trails and wild places by 75% by 2025, and (re)connect people with nature through purposeful adventure. Driven by a passionate group of volunteers called the A-TEAM, Trash Free Trails is dedicated to making a positive impact and inspiring others to do the same.

Whether it’s a clean trail, a purposeful adventure, or a journey to explore and understand, the A-TEAM are the heart and soul of everything that happens at Trash Free Trails. We’re proud to be supporting these fantastic folks from the UK to Europe, New Zealand to Nepal!
Supplier Code of Conduct
WTB is committed to promoting fair, safe, and non-discriminatory working environments for the workers producing our products. WTB's Supplier Code of Conduct supports this commitment and defines requirements for doing business with WTB. Our code standards are based on international labor organization principles and internationally accepted fair labor practices.
Where industry or WTB standards are higher than required by law, suppliers will meet the higher standards. WTB monitors compliance to these standards and promotes a model of continuous improvement. WTB encourages our manufacturing partners to take ownership of their ESG (environmental, social, and corporate governance) compliance programs.
Our engineers and marketing team are constantly working towards reducing the amount of packaging our products requiring, while still providing you with the necessary information to make an informed purchasing decision. It's no small task, but minimizing the total amount of packaging has become an integral part of product development.

This results in simplistic packaging using more recycled materials and less zip ties. In the next few years, we're working to ensure 100% of WTB packaging goes in the blue bins.
Sustainable Products, Processes and Packaging
WTB wants to implement more sustainable and recyclable components in the coming years. The target is to work towards at least 50% reduced carbon footprint in our value chain before 2030. We have joined the CO2 & LCA Priority Group and Circular Economy and Supply Chain Priority Group of Conebi - CIE and the Sustainability Working Group and Tire and Tube Recycling Task Force of PeopleForBikes.
The Sustainabill cloud platform helps procurement teams to actively improve the sustainability along the supply chain by collaborating with their suppliers. From mid-sized companies to corporations, they help customers in industries such as automotive & bicycle, manufacturing, retail, food and chemicals to manage sustainability in their global supply chains. Dozens of customers manage their suppliers in more than 100 countries with Sustainabill.
Responsible Sport Initiative (RSI)
RSI is a common auditing solution. There is an agreed standard for social & environmental requirements. There is one audit scope for all users (one single audit questionnaire). This results in streamlined communication and information exchange, as well as pooled forces increasing the chances of success in corrective actions. There are also benefits and implications for suppliers, including the prevention of audit duplication and fatigue, a single CAP template and grading system, resulting in a harmonized and agreed remediation process.
P4B Sustainability Working Group
The PeopleForBikes Sustainability Working Group advances tactical initiatives to achieve environmental, health, and corporate sustainability goals for the bike industry and its partners. Our work is guided by four key focus areas:

The reduction of greenhouse gas emissions within member companies' carbon footprints.
The creation of circularity within member companies products and packaging designs.
The awareness and a proactive want to get ahead of sustainability compliance.
The global connection and education of member companies supply chains and their vendors.
Tire/Tube Task Force
Bike industry members have been asking for a solution to tire and tube recycling. PeopleForBikes started a Tire and Tube Recycling Task Force to begin approaching this topic with the goal of reducing the number of tubes and tires in landfills and finding a circular economy solution that makes sense.
Cycling Industries Europe (CIE)- Conebi
The Cycling Industry Sustainability Expert Group has launched the Cycling Industry Climate Action Pledge — an industry–led pledge for companies across the supply chain to measure their carbon footprint and take individual action to significantly reduce their CO2 emissions. We pledged to:
· Measure scope 1 and 2 emissions, set a reduction target and publish it by 2025 at the latest.
· Measure scope 3 emissions (as a minimum step, your corporate footprint*), set a reduction target and publish it latest by 2030.
· Create and publish a reduction target, with a clear strategy and a timeline.
· Continually track performance and report progress achieved. WTB is committed to exceed the Cycling Industry Climate Action Pledge's goals.
CO2 and Life Cycle Analysis & Circular Economy and Supply Chain Priority Group
In March 2020, Cycling Industries Europe and the CONEBI joined forces to create the Corporate Social Responsibility (CSR) and Sustainability Expert Group, focusing on the key areas where we, the cycling industry, can improve the CSR and sustainability of our products including, but not limited to, environmental footprint, responsible sourcing, end-of-life treatment, material use, consumer safety and transparency, contributing to the circular economy. WTB is an active member of these Priority Groups.