Rad People Who Ride: Shane Bresnyan and The Bike Peddler / NorCal Bike Sport Santa Rosa

There’s a certain ease about Shane that makes you comfortable at once when around him.  A warm, knowing smile greets you and care that is immediately apparent in his eyes.  Pleasant banter that is...

Throwback Thursdays: 2001 Downieville Classic Cruiser Cup

Once upon a time, somebody had a strange idea: Why not send cruisers, or clunkers, with nothing more than a kick back coaster brake down Downieville's 4500' harrowing downhill.  Who thought that u...

That Look...

  Different friends, same look.  We've all witnessed That Look.  "Now where is that trail I thought was around here..." must be all Fast Freddy is musing over. There's something about the holly-da...

WTB Throwback Thursdays: 1989 Moab Trip with Snowbound Team Vehicle

Driving a muscle car in the snow can be, well, hairy.  While I immediately assumed that Mark Slate couldn't help himself while driving the 1969 Pontiac LeMans equipped with a bigger engine and fier...

Throwback Thursdays: Late 1970's Evening Magazine Klunking Expose

Want to see what a 70's news crew (sadly, no Ron Burgundy) had to say about early mountain biking?  Particularly clunking?  Care to learn how "The Fish" got his nickname? There's some great early ...

Rad People Who Ride: Brett Bellchambers

These days, it sadly seems that it's pretty difficult to find a racer prolifically winning who is a nice person.  Someone whom, you know, you'd want to grab a beer with and it's not just absolutel...

WTB Throwback Thursdays: 1996 Raptors Ad

So, what's sweeter than Raptors and Lasers?  That's right, nothing.  Well, there may be something... or someone. Yep, that's Todd Franklin, one of WTB's original crew of employees, sweating up the...

Brett Bellchambers Owns Yet Another 24 Hour Race, Beardless Beware!

While we pansies (well, I'm speaking for myself here) may be whimpering over the onset of winter in the northern hemisphere, things are still going full boar in the southern hemisphere.  I just ch...

Throwback Thursdays: Another Appetite Seminar in the Books!

Riders atop Smoker's Knoll, Pine Mountain. Pre-Turkey din din or meat-free, hurt feelings-free, din din alternative. Another Thanksgiving Day has passed and what does that mean for us?  Well... th...

Throwback Thursdays: 1996 WTB Primal Raptor "Scream" Ad

  Travis Pynn, master of all things technical, nailed the front hop / nose wheelie feat of acrobatics in this lovely ad with a stunning background captured by Carl Gooding.  What you don't realize...

Rad People Who Ride: Cameron Falconer and Falconer Cycles

Photo Credit: John Daniel Reiss Cam Falconer was a legend before he even had to shave.  There are those that think that though they may be young, they're deeply rooted in the Marin mountain bike h...

Jason Moeschler Takes 3rd at Merida Cup and 2nd at Super 8 Enduro in Taiwan!

After Jason schooled the kids, and adults, at WTB Taiwan's MTB Skills Camp, he went on to work four days straight on his feet all day at Taichung Bike Week.  He shut down the OEM sales trade show,...

Jason Moeschler Coaches WTB Taiwan Skills Camp

School's in session, learn your lesson!  Whether in Taipei or Nevada City, Jason Moescher, WTB's OEM Sales Manager, can't help but coach.  Jason just finished coaching WTB Skills Camps to the yout...

Rad People Who Ride: Claire Mechtly, Rafael Millán, and Subculture Cyclery

True.  In one word, that's how I'd describe Claire Mechtly, Rafael Millán and the real people of Subculture Cyclery.  Who else would state, "the more I ride, the more I want to ride"?  Man, that's...

Laura O'Meara Takes 6th Place at XTerra World Champs in Maui on Nanos, Frequency i19s, & TechTrails

Laura O'Meara, featured recently  on WTB's Rad People Who Ride Series, just stormed her way to a 6th place finish at the XTerra World Championships in Maui, Hawaii.  She swam, mountain biked, and ...

Another Weir Beer Gear Celebration of Merriment in the Books!

If you beer it, they will come... amazing how that never seems to fail. It's official, another Weir, Beer, and Gear is in the books.  This means group rides led by Team WTB members, pizza consumed...

Rad People Who Ride: Kris Olsen of KRD Imports

Kris Olsen works hard and rides hard. That may sound clichéd when first looking at it but when you consider that he works in the bike industry for KRD Imports LTD based in Christchurch, New Zealan...

Throwback Thursdays: When Neon Was Cool the First Time - 1992 Grease Guard Ads

A quick stroll down the aisles of Interbike revealed to me that neon is back.  Back with a vengeance.  Maybe it never left, or at least the time period.  At Biketoberfest this past weekend, kids p...

Brett Bellchambers Pedals 253 miles in 24 hours to the Solo Singlespeed World Champ 24 Hour Title

Brett Bellchambers, a 40 year old Australian with a beautiful, self-deprecating sense of humor, marvelous beard, and a fancy for pain and suffering just won the Single Speed category of the World ...

Rad People Who Ride: Noah Bodman

Hailing from the Northeast, residing in the true West, and riding everywhere in between, Noah Bodman can't avoid mountain bikes.  He lives and breathes them despite "growing up," attending grad sc...