The WTB Sales and Marketing crew headed out to Deer Valley Utah last week for the 2nd annual Dealer Camp. Perfect trail conditions prevailed allowing over 1000 bicycle shop dealers to ride the latest and greatest. We showed off our new TCS 29'er lineup along with the new Volt Saddle (stay tuned for more info) and the feedback was fantastic!
WTB sponsored rider and Park City Local, Keegan Swenson of Whole Athlete took 2nd place in the Dirt Grand Prix Dealer Camp Short Track Race while Chris Schierholtz raced towards a cold beer in the Industry cup.
WTB's Will Ritchie stated, "Dealer Camp: ride to work, talk about riding during work, take turns riding while working, ride after work. Cherry on top – lift-served, thin, Aspen-lined singletrack with berms – I don’t think more need be said here."