Eurobike 2025 Preview: WTB Launching New Product in Frankfurt

Gear Up for Eurobike 2025 – WTB is Bringing Something Big to Frankfurt

The countdown to Eurobike 2025 has officially begun, and trust us—you’ll want to mark your calendars. From June 25–29, the cycling world descends on Frankfurt, Germany for one of the biggest bike trade shows on the planet. And this year, WTB is rolling in with something brand-new that’s been years in the making.

Here's a hint:

We’re excited to announce that we’ll be launching a brand-new (insert guess here) at Eurobike 2025. Whether you’re chasing climbs, descending, or just looking to level up your mtb setup, this product is designed for riders who want speed without sacrificing performance.

But Eurobike 2025 isn’t just about the gear—it’s about the experience. Set in the heart of Frankfurt, the event offers more than just a trade show. Explore the cobbled streets of the historic Altstadt, enjoy riverside rides along the Main, and fuel up with world-famous schnitzel and strudel between booth visits. Frankfurt blends a thriving bike culture with world-class urban amenities, making it the ideal backdrop for five days of cycling innovation.

WTB’s booth will be a must-visit this year. You’ll get hands-on access to our full range of tires, wheels, grips, saddles, accessories and more. 

Join us in Frankfurt for Eurobike 2025. Booth Number: Hall 11.1. A78

Three reasons to visit WTB at Eurobike. 

Need an appointment?  Please email info@wtb.com