3 Reasons to Visit the WTB Booth at Eurobike 2025—Plus, What to Explore in Frankfurt
If you’re headed to Eurobike 2025, you’ve probably already started mapping out your show-floor game plan. With hundreds of booths, events, and product launches taking place at Messe Frankfurt, it’s easy to get overwhelmed. But when you’re building your hit list, make sure WTB is at the top—and here’s why.
1. We’re Launching a Brand-New Product at Eurobike 2025
You heard that right. We’re dropping a new trail-ready product that’s built for riders who crave both speed and capability. Designed with input from pro riders and tested in real-world terrain, this is a launch exclusive to Eurobike 2025. Whether you’re a dealer, distributor, media contact, or just a die-hard WTB fan, this will be your first chance to see and touch it in person.
2. Our Full Product Lineup in One Place
At our booth, you’ll find everything from fast-rolling gravel tires to award-winning saddles and all-mountain wheels. We’ll have our latest innovations on display, as well as a few behind-the-scenes insights into what’s in the pipeline for 2026. Don’t miss this chance to interact with our gear—and our team.
3. Meet the Team Behind the Tech & Beers
We don’t just ship products—we ride them. Our product managers, engineers, and marketing crew will be live on the floor all week. Stop by to ask questions, geek out over tread patterns, and hear about our favorite trails around the globe.
And let’s not forget the setting: Frankfurt. From the gothic spires of the Frankfurt Cathedral to the sleek skyline that’s earned it the nickname “Mainhattan,” the city offers culture, coffee, and post-show riverside spins that make Eurobike 2025 an unforgettable experience.
Whether you’re there for the gear, the people, or the schnitzel, Eurobike 2025 is the place to be. And WTB will be right in the middle of it.