Eurobike 2025: Get Ready for WTB’s Biggest Launch of the Year
The wait is nearly over. WTB is unveiling its newest performance product at Eurobike 2025, and we couldn’t be more excited to bring it to riders, retailers, and the global bike community.
Eurobike returns to Frankfurt
This year, Eurobike returns to Frankfurt, Germany, and once again transforms the city into the beating heart of the cycling world. It’s only fitting that this is where we’ll debut a product we’ve been quietly perfecting—something designed to bridge the gap between XC speed and trail confidence.
Without giving too much away, we can say this: it’s fast, it’s tough, and it’s going to make your current setup jealous. You’ll get your first look on the show floor at Messe Frankfurt, diving into the details with media and fans alike.
Come by the booth: Hall 11.1 A78
Eurobike 2025 is the perfect setting for this launch. Surrounded by cutting-edge tech, global cycling media, and a city that embraces both innovation and tradition, we couldn’t imagine a better place to unveil what we’ve been working on. After you swing by our booth, take time to explore Frankfurt’s massive bike paths, visit the Palmengarten botanical gardens, or enjoy a cold beer on the banks of the Main River.
This isn’t just a product launch. It’s a WTB moment—and we want you to be a part of it.
See you at Eurobike 2025 in Frankfurt. Prost! Hall 11.1 A78 Need to set up an appointment? Please email info@wtb.com