Meet Becky Gardner – Rider, Filmmaker and the Heart of WTBs Content
Behind every great product, innovation, and milestone at WTB is a team of exceptional individuals. WTB: Brought to You By is our new blog series dedicated to shining a spotlight on the incredible talent driving our success around the globe.
In this series, you’ll meet the passionate employees who embody WTB’s values and mission, showcasing their diverse contributions, unique perspectives, and inspiring journeys. From groundbreaking projects to everyday wins, these stories highlight the creativity, collaboration, and commitment that define the WTB team.
Get ready to dive into the stories of the people who make WTB what it is—one blog at a time. Because at WTB, it’s always brought to you by our amazing employees.
If you’ve ever double-tapped a jaw-dropping WTB post, watched an athlete takeover, or caught yourself daydreaming about your next ride thanks to a perfectly-timed reel—you’ve experienced a bit of Becky Gardner’s magic. As WTB’s Sports Marketing and Content Producer, Becky is the behind-the-scenes powerhouse making our stories shine and our community feel connected.
Based in Salida, Colorado, Becky brings a unique blend of athlete perspective, creative strategy, and just-get-it-done energy to everything she touches. Need a post turned around in five minutes? A last-minute photoshoot wrangled? An influencer campaign launched before lunch? Becky’s already on it.
Turning Content into Connection
Becky’s role covers a wide spectrum—social media strategy, athlete management, content planning, influencer outreach, event coverage, and more. Basically, if it involves building buzz or capturing WTB’s voice, Becky’s in the mix.
What sets her apart is her instinct for authenticity. “People can tell when something feels forced,” Becky says. “My goal is to keep WTB real, authentic and relatable—like the brand that rides with you, not talks at you.”
From 100 mile bike rides with her brother to behind-the-scenes event moments, Becky brings a human touch to every post—reminding riders that WTB isn’t just a product brand, it’s a family.
Video Visionary
Beyond the hashtags and captions, Becky’s video production chops are next-level. She doesn’t just deliver the story board and vision—she crafts stories that move people. From product launches to athlete features, her visual storytelling has earned attention not only on social media, but at film festivals, where her projects have been officially selected and celebrated.
Whether she’s direction the crew at golden hour or carrying all the gear after a long shoot, Becky has a knack for turning raw footage into something cinematic—and uniquely WTB.
Life on the Road (and Trail)
Becky doesn’t just post about the action—she lives it. A former pro downhill racer, and current pro enduro racer, she still throws down on the bike and leads the charge at events, shoots, and team camps. Her “can do it all” spirit means she might be directing a video one minute and handing out stickers to stoked groms at Sea Otter the next.
And somehow, she still finds time to keep athletes stoked, content flowing, and product launches popping.
Why WTB?
For Becky, it’s all about the people. “WTB is small but mighty. We’re a passionate team that works hard and rides harder. We care about what we make, who we make it for, and the stories that connect us all.”
That passion shows in her work—whether it’s spotlighting a grassroots rider, coordinating giveaways with global athletes, or hitting the road for a gravel event in the high desert. It’s not just marketing—it’s storytelling with soul.
Home Base in the High Country
When she’s not juggling a dozen creative projects, you’ll find Becky ripping Salida’s singletrack, scouting golden-hour shoot spots, taming a marketing calendar on the verge of combustion, or casually plotting her next 100-mile epic—because rest days are a myth.
Her favorite WTB product? Depends on the day—but don’t be surprised if she drops a deep-dive on tread patterns in between editing reels.
The Magic of Becky
WTB’s digital voice has grown stronger, funnier, and more connected thanks to Becky’s vision. She’s a creative force, a marketing Swiss army knife, and a gifted filmmaker who turns everyday rides into award-worthy stories.
So next time you see WTB light up your feed with something that makes you want to ride—know Becky’s got her fingerprints all over it.
Want more behind-the-scenes stories? Explore the WTB blog for more faces behind the brand you ride with.