WTB Introduces Exposure 36 Adventure Road Tire and 700c Sizes of Gravel-Centric Byway

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FRIEDRICHSHAFEN, GERMANY – September 3, 2019 – The famed Byway tread pattern made popular by the WTB Byway 650b x 47 Road Plus tire is now available in 700c x 34, 40 and 44 sizes with either black or tan sidewalls for each width. These new sizes expand the tread pattern outside of 650b for riders who prefer the increased rolling momentum of a high-volume 700c tire. Sharing an identical tread pattern to the slick Exposure 30 adventure road tire, the all-new Exposure 36 provides even more tire width and volume for increased traction, comfort and suppleness on the roughest sections of any adventurous road ride.

“It’s incredibly flattering to attend gravel events and see WTB gravel tires as the tires of choice for a majority of gravel enthusiasts,” stated Director of Global OEM Sales Johs Huseby. “We recently launched the Venture 650b x 47 Road Plus tire in two high-volume 700c sizes and immediately began receiving requests for the industry-leading semi-slick Byway tread in 700c sizes. When riders speak, we listen!”

 

In an effort to categorize the entire WTB tire line according to tread pattern, the previously named Exposure 32 and Exposure 34 tires have been renamed to Expanse 32 and Byway 34, respectively. The treads of these tires have not changed from their original designs. 

Love WTB Road Plus tires, but wish they were available with black sidewalls? Consider it done! Horizon, Byway, Venture and Sendero Road Plus tires are now available with either black or tan sidewalls.

 

Each of these new tires fall in line with a new pricing structure where all tubeless drop bar tires carry a competitive MSRP of $59.95, regardless of diameter or width. This price change creates uniformity across the line and results in a price decrease of $24 for all WTB adventure road tires as well as a $11 decrease for all 650b Road Plus tires. This uniform pricing structure is reflected in European markets as well, where all gravel, adventure road and Road Plus tires now share an MSRP of 52.25 euros. These new tires will be available in North America and Europe by the end of September.

About TCS

WTB’s proprietary tubeless system, TCS (Tubeless Compatible System,) revolutionized rims and tires in 2009 by combining ETRTO, ISO, and UST standards with lightweight tubeless rotational weights.

About WTB

Founded in 1982, WTB was formed in the birthplace of mountain biking to design better bicycle products. Renowned for saddles, tires, rims and grips, this rider-driven company continues to push the boundaries of what’s possible through an unrelenting spirit of innovation and passion for two-wheeled adventure.

700c adventure road byway exposure 36 gravel road plus

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