ADVOCACY

We’ve supported the SBTS through decades of Downieville Downhill races, countless trail days, and a longstanding sponsorship of the infamous Butcher Ranch Trail. With it providing us so much, it only makes sense for us to support the organization that does so much for the region.

The SBTS is digging into their biggest project yet, Connected Communities, which involves creating 300 miles of far-reaching, multi-use trail connecting 15 communities in the Lost Sierra of California.

Patrick Seidler also sits on the board of directors at CIE, which educates and influences policy makers regarding the economic, social and environmental benefits of the cycling sector as a whole. CIE showcases the efforts of companies in the areas of clean, shared and electric mobility, which then provides a foundation for other companies to do the same.

She Shreds is a weekly group ride where passionate cyclists mentor teenage girls who will become the next generation of super-shredding riders. She Shreds came to be when WTB’s Global Marketing Director, Heather McFadden, realized the neighborhood kids weren’t ripping down the street as much as they used to. With increased screen-time during the pandemic adding to the already digital upbringing of today’s youth, she noticed them being pulled further away from the most important parts of growing up...hanging out with friends, sharing laughs and maybe even a bit of road rash. She Shreds provides the community with a welcoming experience that supports and empowers the riders of tomorrow.

We strive to be an inclusive brand that encourages, supports and represents all riders. Bikes are for people of all races, genders, sizes, opinions, shapes, sexual orientations, cultures and beliefs. At every decision point, we’re considering how we can break down the barriers between future riders and their first bikes. Everybody deserves to have as much fun as we’re having, which is why we’ll do all we can to improve access to bikes.

We spend most of our time designing sweet bike parts, but also recognize the importance of trail and community work. It’s people riding them that make the bike such a powerful tool, which is why every WTB employee is provided a paid day of advocacy work every year. Whether digging trails or fixing up bikes at a local school, employees are encouraged to give back to the community that has done so much for all of us. WTB also incentivizes employees to commute via bicycle by tacking a bonus onto their paycheck for every day they ride to work.