Bicycles have the ability to change the world, but not without proper resources. The growth of cycling requires progressive legislation, supportive organizations and passionate individuals to advocate for bicycles and their riders. The future moves on two wheels and we’re doing all we can to make sure everybody is along for the ride.
WTB-TAM is a Community-Based Organization whose mission is to champion sustainable mobility. This mission is advanced through the study and promotion of national and international best practices including integrating modalities, model community programs, funding, design standards, safety, maintenance and education. WTB-TAM works to demonstrate that investment in bicycle and pedestrian infrastructure is the optimal transportation solution and that integration of non-motorized transportation with transit is the cornerstone of a sustainable transportation system.

WTB-TAM acts as a liaison with local, federal and state governmental agencies, non-governmental organizations, the public, organizational constituents, the business community and similar groups in foreign countries to promote integrated bicycle and pedestrian transportation.

WTB Taiwan
The "WTB Newbie Ride" in Taiwan is a monthly event that has been happening since June 2019. The primary goal of this initiative is to encourage a wider audience to engage in the sport of mountain biking. In Taiwan, MTB remains a niche and relatively small sport, which can be intimidating for newcomers. We guide them through the basic’s rules of safety, connect them with local bike shops for rental options, and inform them about the fundamental rules of our local trails.

Additionally, WTB hosts a skill clinic once a year, aimed at helping individuals who are already involved in mountain biking and wish to enhance their skills. WTB is the first to offer such an activity in Taiwan and still remains free of charge.

Starting in 1998, WTB has sponsored and led numerous tours of the Netherlands to provide influential global transportation and government officials with firsthand experiences with bicycle-focused transport and the benefits of muti-modal design in urban settings. 11 trips have taken delegates from Taiwan, San Francisco, San Jose, Madison, Boulder, Minneapolis, Columbia, Sheboygan, Washington DC, and Marin County throughout the Netherlands and Germany by bicycle, rail, and multi-modal transport.
Sierra Buttes Trail stewardship
We’ve supported the SBTS through decades of Downieville Downhill races, countless trail days, and a longstanding sponsorship of the infamous Butcher Ranch Trail. With it providing us so much, it only makes sense for us to support the organization that does so much for the region.

The SBTS is digging into their biggest project yet, Connected Communities, which involves creating 300 miles of far-reaching, multi-use trail connecting 15 communities in the Lost Sierra of California.
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People for Bikes has spent more than $30 million to make bicycling better and we’ve supported them from the very beginning. They've invested $2.1 million in community bicycling projects and leveraged more than $654 million in federal, state, and private funding. They've contributed millions to national groups and programs like the Safe Routes to School National Partnership, the League of American Bicyclists and the International Mountain Bicycling Association, ensuring safer places to ride for both children and adults. Patrick Seidler, CEO of WTB, is on the board of directors, where he has dedicated himself to doing what is needed for bikes and those who ride them.
WTB Europe is a founding member of Cycling Industries Europe (CIE) and our General Manager, Petr Ladman, sits on the Board of Directors. CIE educates and influences policy makers regarding the economic, social and environmental benefits of the cycling sector as a whole. CIE showcases the efforts of companies in the areas of clean, shared and electric mobility, which then provides a foundation for other companies to do the same.
We support our regional NorCal Interscholastic Cycling League through the annual Buddy Newman Sponsorship, which provides the Nevada City Miners team with race entries for the year. Buddy was a beloved employee, friend and family member to us at WTB and while he left us far too soon, his legacy continues to support the league that was so important to him. The Buddy Newman sponsorship provides high school racers with funding towards their entries, travel, food and lodging throughout the race season.
IMBA Europe
WTB Europe is a member of IMBA Europe, the EU branch of International Mountain Bike Association, whose vision is to get more people on bikes through sustainable mountain biking. They advocate easy access to sustainable shared-use trails, from close-to-home rides to iconic backcountry experiences and work to grow the diversity of cycling and quality of mountain bike communities. Petr Ladman is also on the Board of Directors for this organization.
In the local (Plzeň) community, WTB Europe supports BikeHeart Cycling Center, (a place in the center of Pilsen where cyclists are at home).
We strive to be an inclusive brand that encourages, supports and represents all riders. Bikes are for people of all races, genders, sizes, opinions, shapes, sexual orientations, cultures and beliefs. At every decision point, we’re considering how we can break down the barriers between future riders and their first bikes. Everybody deserves to have as much fun as we’re having, which is why we’ll do all we can to improve access to bikes.
We spend most of our time designing sweet bike parts, but also recognize the importance of trail and community work. It’s people riding them that make the bike such a powerful tool, which is why every WTB employee is provided a paid day of advocacy work every year. Whether digging trails or fixing up bikes at a local school, employees are encouraged to give back to the community that has done so much for all of us. WTB also incentivizes employees to commute via bicycle by tacking a bonus onto their paycheck for every day they ride to work.
How can we support your advocacy vision? Please reach out to us at