Press Release

WTB Revives Women’s Specific Deva Saddle

01 September, 2016

FRIEDRICHSHAFEN, GERMANY – August 30, 2016 – One of WTB’s most popular saddles, the women’s specific Deva, will be relaunched at Eurobike with updated graphics to make it more consistent with the current line of WTB saddles. The Deva will retain the same shape and all of its previous features as when it was originally designed by Mark Slate, WTB’s founder and the designer behind many WTB products. As a saddle that developed a considerable following, WTB is bringing it back in all its previous glory with an updated look that will appeal to a wide range of riders.

 

As WTB’s performance-focused women’s saddle, the Deva features a short nose for easy on-off transitions, while the wider profile tail-end provides an ample amount of support. The medium width is paired with a minimally curved length that provides freedom for multiple sitting positions along the length of it compared to other saddles with a more pronounced swoop, which tend to hold the sit bones in a specific area. The Deva ProGel will return to the line as well, which provides strategically placed gel inserts to increase comfort in key regions. In short, the women’s specific Deva ProGel takes a functional, svelte shape and provides it with a little extra padding for increased comfort.

 

“Since the years well before my employment with WTB, the Deva has not only been my saddle of choice, but also the only saddle that truly worked for me.” stated Heather McFadden, WTB’s Global Marketing Manager. “When I started with WTB, I made it my mission to bring back the saddle that I, and many others, have come to love. So here it is, the Deva…perfect for shredders, without the need to be pink or have all the frills!”

 

The Deva saddle is available in five different models, providing different padding and rail materials. Deva Team features titanium rails, DNA padding, weighs 200 grams and has an MSRP of $129.95. Deva Pro features cromoly rails, DNA padding, weighs 208 grams and has an MSRP of $89.95. Deva Race features cromoly rails, DNA padding, weighs 267 grams and has an MSRP of $59.95. Deva Gel features steel rails, DNA padding, weighs 291 grams and has an MSRP of $54.95. Deva Comp features steel rails, Standard padding, weighs 324 grams and has an MSRP of $39.95. All models of the updated Deva saddle will be in stock and ready to ship this fall.

 

 

About WTB

Founded in 1982, WTB was formed in the birthplace of mountain biking to design better bicycle products.  Renowned for saddles, tires, rims, and grips, this rider-driven company continues to push the boundaries of what’s possible through an unrelenting spirit of innovation and passion for two-wheeled adventure.

www.wtb.com

WTB Launches First Tubeless 26+ Tire at Eurobike

01 September, 2016

FRIEDRICHSHAFEN, GERMANY – August 30, 2016 – Expanding upon the recently
introduced Ranger 27.5+/29+ tires for trail and bikepacking uses, WTB is officially
launching the first tubeless 26+ mountain bike tire at Eurobike. Similar to the 27.5+
retrofit concept introduced by WTB two years ago, the Ranger 26+ 2.8/3.0 tire is able to
sneak into the frames of many existing 27.5-inch trail bikes without any modification. In
recent years, 27.5” tires have taken over as the most prevalent tire size for riders looking to bridge the gap between fast rolling efficiency and playful nimbleness. Introducers and continual innovators of the plus-size tire concept, WTB designed the Ranger 26+ to provide trail riders high-volume benefits with the same outer diameter as traditional 27.5” tires.

Following the tread pattern of 27.5+ and 29+ versions of the Ranger 2.8/3.0 tire, the 26+ version features exposed outer lugs for traction in corners, while also allowing the tread to shed mud with ease. Pairing the outer knobs with a tight, supportive centerline tread pattern, the Ranger 26+ delivers a fast yet supple plus-size tire that excels in all
conditions, whether wet or dry, hardpack or loam. Multi-directional siping on each block
of tread increases the amount of working edges contacting the trail, providing added
traction without increasing the rolling resistance of the tire. The Ranger is WTB’s first
family of plus-size tires to be offering with TCS Tough casings and the Ranger 26+ will
continue this movement in both the 2.8 and 3.0 width. 

“The more trail hours we spent testing and pushing the limits of what plus-size tires are capable of, the more we realized that the overly weight-conscious casings of many current plus-size tires have been preventing adept riders from taking full advantage of the benefits provided by high-volume tires,” stated Evan Smith, WTB’s product designer.


“While riders at the beginner and intermediate levels of the sport will likely prefer the
reduced rotational weight of TCS Light versions, we found some aggressive riders having to over-inflate many plus-size tires to pressures that would negated the supple ride characteristics and increased footprint of high-volume tires. For riders who fully send it, the stouter casings of TCS Tough versions provide the added sidewall stability and protection needed to run ideal plus-size pressures in the 10-15 psi range.”
The Ranger 26+ is available in three different levels for each of the 2.8” and 3.0” widths.

Available levels are TCS Light: Fast Rolling, TCS Light: High Grip and TCS Tough:
Fast Rolling levels. The TCS Light: Fast Rolling level features our Dual Compound DNA Rubber, Lightweight Casing and TCS Aramid bead with an MSRP of $67.95. The TCS Light: High Grip level features our Gravity DNA Rubber, Lightweight Casing and TCS Aramid bead with an MSRP of $67.95. Providing a thicker casing for increased sidewall stability and protection, the TCS Tough: Fast Rolling level features our Dual Compound DNA Rubber, Enduro Casing and TCS Aramid bead with an MSRP of $76.95. Pre-production samples of the Ranger 26” 2.8 TCS Light: Fast Rolling tire weigh 783 grams each. Various levels of each diameter and width in the WTB Ranger family are currently in stock at the WTB warehouse.


About TCS:
WTB’s proprietary sealant tubeless system, TCS (Tubeless Compatible System,)
revolutionized rims and tires in 2009 when combining ETRTO, ISO, and UST standards
with light tubeless rotational weights. Never before had a standards-based tubeless
system weighed so little. Certified as the first sealant-based tires for the UST system in
2012 by Mavic, TCS continues to push the boundaries of what’s possible through
purpose-built tires and rims tailor-made for every discipline of cycling. Learn more
about what’s possible at wtb.com/tcs


About WTB:
Founded in 1982, WTB was formed in the birthplace of mountain biking to design better
bicycle products. Renowned for saddles, tires, rims, and grips, this rider-driven company continues to push the boundaries of what’s possible through an unrelenting spirit of innovation and passion for two-wheeled adventure.
www.wtb.com

WTB Carbon Rims Just Got Wider

16 August, 2016

 

WTB Carbon Rims Just Got Wider

 

MILL VALLEY, CALIFORNIA – August 16, 2016 – WTB is proud to announce the release of their Ci31 Carbon rims, the newest and widest addition to their line of carbon rims with a 31mm internal rim width and further reinforced construction to overcome the increasingly aggressive terrain of trail and enduro riding. Debuted last year, the refined function and elegant appearance of WTB’s Ci24 Carbon rims was the result of more than two years of testing and development on the most unforgiving terrain Team WTB could find. While the 24mm inner rim width of the Ci24 has proven itself as a strong, dependable carbon rim for multiple usages ranging from cross-country racing to drop-bar exploration, the increased durability and wider profile of the WTB Ci31 Carbon rims now meet and exceed the demands of riders looking for reliable carbon rims to be used on the most ruthless terrain. 

 

Fully TCS compatible, WTB Ci31 Carbon rims pair seamlessly with tubeless tires designed within ETRTO standards to ensure supple tubeless traction with true bead retention, while also allowing riders to mount their tubeless tires using nothing more than a floor pump. Established as a sweet spot for trail and enduro riding, the 31mm inner rim width provides additional sidewall stability through a wider base of contact between the tire bead and rim hook. The additional width of Ci31 Carbon rims also increases the footprint of a tire when compared to trail rims within the i21 to i25 range, yielding a tenacious amount of traction while minimizing rotational weight.  

 

“When it came to developing the original Ci24 rims and then building upon them for our further fortified Ci31 rims, our testing method was simple.” stated Chris Feucht, head of WTB product development. “We designed them with features that we knew would provide optimal ride quality and structural integrity…then rode them with unforgivable manners until we broke them. Building upon each version, we added more layers of carbon where it was needed…until we couldn’t break them. “Quality Control” for the Ci31s consisted of strengthening high-stress regions of the rim, such as the area around the bead hook, until they were unfazed by bulldozers along the lines of Mark Weir and Ben Cruz.

 

WTB Ci31 rims feature 4D Drilling technology, where spoke holes are drilled at a precise departure angle from the rim to align the spoke heads and nipples with the angle at which the spokes exit the hub flange. Increasingly important on carbon rims, 4D Drilling eliminates both binding and excessive lateral forces on spokes and nipples, thereby increasing the overall strength and integrity of even the cleanest wheel build.

 

“Kona had a big part in both the Ci24 and Ci31 coming to be,” stated Jason Moeschler, WTB’s OEM sales manager. “When they came to us wanting carbon rims for their top-tier builds, we jumped at the opportunity. Fast forward a year and their team just won the BC Bike Race on our Ci24 rims, proving their strength and performance in a cross-country race! Seeing the trend of wider rims we knew the Ci31 rims would be used on bikes in the 160mm range and so we built them to be really strong and able to handle anything thrown their way.”

 

WTB Ci31 Carbon rims come in 27.5-inch and 29-inch options, weighing 455 grams and 490 grams respectively. They have a 39mm outer width combined with a 31mm full TCS profile inner width and have an overall depth of 31mm. Available only in 32-hole configurations to match the most common hub drilling configuration, the rims retail for $599.95 each and are currently in stock and shipping from the WTB warehouse in Novato, California.

 

Please stop by the WTB booth (B3-204) at Eurobike, August 31st through September 4th, to receive a first viewing of WTB Ci31 Carbon rims.

 

 

About TCS

 

WTB’s proprietary sealant tubeless system, TCS (Tubeless Compatible System,) revolutionized rims and tires in 2009 when combining ETRTO, ISO, and UST standards with light tubeless rotational weights.  Never before had a standards-based tubeless system weighed so little.  Certified as the first sealant-based tires for the UST system in 2012 by Mavic, TCS continues to push the boundaries of what’s possible through purpose-built tires and rims tailor-made for every discipline of cycling.  Learn more about what’s possible at wtb.com/tcs

 

About WTB

 

Founded in 1982, WTB was formed in the birthplace of mountain biking to design better bicycle products.  Renowned for saddles, tires, rims, and grips, this rider-driven company continues to push the boundaries of what’s possible through an unrelenting spirit of innovation and passion for two-wheeled adventure.

 

www.wtb.com

WTB Launches Road Plus at NAHBS

25 February, 2016

FOR IMMEDIATE RELEASE

SACRAMENTO, CALIFORNIA – February 25, 2016 – WTB will be unveiling a new 650b tire named the Horizon 650 x 47c Road Plus TCS beneath Hunter and Soulcraft bicycles during day one of the North American Handmade Bicycle Show (NAHBS.) Referred to as “Road Plus” by WTB, the Horizon 650 x 47c tire measures the same overall diameter as a 700 x 30mm road tire and is intended to be used with endurance road and gravel applications. This builds upon the same school of thought as WTB’s 27.5+ system, where an oversized 27.5” tire equates to the same height and diameter as a traditional 29” mountain bike tire. 

“At the same overall diameter as current endurance road bikes, the geometry remains unchanged – bottom bracket height, axle to crown, relative angles, all stay the same,” stated Chris Feucht, WTB’s manager of new product development. “Only additional chain stay clearance may be needed, though quite a lot of existing bikes on the market already clear this size.”

WTB has compiled a list of currently compatible frames, which can be viewed at http://www.wtb.com/pages/road-plus. Additionally, several bicycle brands have models arriving this fall accommodating WTB’s Horizon 650 x 47c Road Plus TCS tires. Kellen LeBlanc, product manager for Masi Bicycles, commented on the upcoming Masi Speciale Randonneur, available to dealers starting in September 2016:

“The Speciale Randonneur is a sport touring bicycle designed for long hauls at speed while still retaining a comfortable ride. It’s designed to be loaded with weight on the front fork while also boasting a superb ride quality. Like traditional randonneuring bicycles, 650b tires are a must, which is why we have chosen WTB Horizon Road Plus TCS tires – fast rolling, comfortable tires that soak up the bumps so your body doesn’t have to!”

Brodie Bikes, Miele, and Rawland will also be supporting the size and while Masi has opted for enhanced gear carrying and compliance benefits, others are aiming for ultra light mixed-terrain usage as seen through 3T’s new low spoke count, wide carbon fiber wheels optimized for Road Plus. The ­­3T Discus Plus wheels will be offered in LTD, Team, and Pro versions with the Team model arriving with preinstalled Horizon 650 x 47c Road Plus TCS tires.

“The key to Road Plus is its versatility,” stated Will Ritchie, WTB’s drop bar category manager. “It furthers what’s great about current endurance road bikes – more compliance, less road noise and abuse on the body – and expands on this without having to push a bigger overall wheel than necessary. Our TCS [Tubeless Compatible System] version of the Horizon 650 x 47c Road Plus tire really takes advantage of this extra volume, allowing for a smoother ride on the road, a larger contact patch and lower pressure for taking things into dirt, and a more stable ride while touring or carrying extra weight. You can really see a lot of this potential with both the Hunter and Soulcraft bikes here at the show – they’re immaculately elegant road going bikes as we’d expect from these guys and the relatively smooth pattern of the Horizon Road Plus tire compliments this, yet they breathe capability. WTB is incredibly fortunate to be able to show the new Horizon Road Plus tires beneath these beautiful bikes from such accomplished builders – a big thank you to Sean Walling of Soulcraft and Rick Hunter of Hunter Cycles.”

WTB Horizon 650 x 47c Road Plus TCS tires feature WTB’s Lightweight Casing and Dual DNA Rubber Compound with preproduction sample weights of 515g. The Horizon 650 x 47c Road Plus TCS tire will retail for $67.95 USD with a projected availability of June 2016. WTB recommends pairing the Horizon 650 x 47c Road Plus TCS tires with its KOM i23 and i25 TCS and Ci24 TCS rims to maximize the higher volume profile.

WTB will also be expanding its drop bar offerings with Exposure 700 x 30c and 700 x 34c Road TCS tires debuting at Taipei International Cycle Show March 2nd - available for a first viewing in booth L0826.

WTB would like to thank James Olsen of Pinnacle Bikes for his invaluable input and insight as well as Gerard Vroomen and Andy Kessler of Open Cycle. Additionally, WTB would like to thank supporting bike brands and component companies contributing to the success of Road Plus.

WTB Unveils New PadLoc Grip Line, Eliminating Slippage Through Comfort

23 August, 2015

FRIEDRICHSHAFEN, GERMANY – August 26, 2015 – WTB unveiled their new complete grip line, named the PadLoc (TM) series, during day one of the 2015 Eurobike international bike trade show. PadLoc grips remove material from the end of traditional mountain bike handlebars, creating an angled end that interfaces directly with the grip system’s integrated subframe, eliminating the ability to slip while also providing comfort through additional rubber.

“In order to prevent grip slippage, you have to look closely at where the rotation is occurring,” stated Chris Feucht, WTB’s manager of new product development. “Purely bolting a grip down is not going to solve the problem, you have to think about how they [grips] slide and then work on that specific contact area to prevent movement from occurring,” elaborated Feucht. “Creating an angled plane on the handlebar’s end that counters forward movement solves this issue. The best part is, this also adds real estate for extra rubber, which makes PadLoc grips remarkably forgiving and comfortable. It’s funny that such an aggressive design is so easy on the hands,” concluded Feucht.

As mentioned by Feucht, PadLoc grips rely on an angled plane at the handlebar’s end to combat movement. When viewed without a grip, the rounded end of the handlebar appears lopped off, instead sloping at roughly a 30 degree angle downward for the last inch of the handlebar’s length. WTB then employs a hardened inner sleeve, which they refer to as the Subframe that fits directly over the handlebar, conforming to the handlebar’s profile and acting as a base skeleton for rubber attachment. Rubber then coats the Subframe, filling the void left from the handlebar’s angled end and making a rounded outer, which WTB refers to as the Wedge and is designed to provide palm comfort through a softer end that alleviates pressure. A single inboard lock ring, referred to as the Inner Lock, prevents external, horizontal movement.

WTB designed the PadLoc grips to address grip slippage incidents plaguing members of Team WTB during demanding high concentration moments of riding and competition. “Both Jerome [Clementz] and I have had our locking grips completely slip on us when we need them most,” explained Jason Moeschler, WTB’s director of global OEM sales. “We’re not big riders, which is the strange part. If it’s happening to us, it’s happening to others too. I’ve had serious crashes from twisting a grip, it was obvious we needed to change the way grips fit on bars so we developed the PadLoc system”

WTB PadLoc grips require either modification of an existing handlebar or one specifically designed to accommodate them. SRAM also announced the release of two handlebars under their TRUVATIV components brand also during day one of Eurobike. The Jerome Signature Series Carbon Bar will feature 20mm of rise, seven degrees of back-sweep, and five degrees of upsweep with a 750mm width. The Jerome Clementz BlackBox Bar will be made of unidirectional carbon fiber, weighing 225g and will come mounted with WTB Commander 30mm PadLoc grips featuring Jerome Clementz’s signature green accents. The MSRP on the Jerome Clementz Signature Series Carbon Bar and WTB Commander 30mm PadLoc Grip combo is ­­­­­$226 USD. Additionally, SRAM released a 780mm Boobar handlebar made of 7000 series alloy featuring seven degrees of back-sweep, five degrees of upsweep and 20mm of rise. Available in black and weighing in at 335g, the Boobar Aluminum Bar will retail for $111 USD when paired with WTB grey Commander 30mm PadLoc grips. Both TRUVATIV handlebar/grip options come with WTB PadLoc Commander grips already installed on the handlebars and both bars will be available in a 31.8mm clamp diameter.

To allow existing handlebars to accept WTB PadLoc grips, Park Tool released a PadLoc handlebar modification tool. Named the Park SGI-7, it acts as an insert for the Park SG-7.2 Adjustable Saw Guide allowing shop employees to modify existing handlebars to accommodate PadLoc grips.

WTB will be offering PadLoc grips in six different profiles, each featuring multiple color ways and spanning from an oversized 33mm offering, named the Clydesdale, down to a 28mm diameter option aptly named the Thinline. There will also be a raised, ergonomically shaped Ace grip and a winged grip aimed at comfort and distance riding named the Wingnut. The 30mm diameter Commander grip will also be available in a Grip Shift option. All PadLoc grips will retail for $34.95 USD and have a projected mid-December availability from WTB while grip/handlebar combinations will begin shipping from SRAM in September 2015.

Stop by WTB’s Eurobike booth – B4/105 to talk to Jerome Clementz Friday, August 28th at 11 AM to find out why WTB’s PadLocs are his preferred grips.

About WTB

Founded in 1982, WTB was formed in the birthplace of mountain biking to design better bicycle products. Renowned for saddles, tires, rims, and grips, this rider-driven company continues to push the boundaries of what’s possible through an unrelenting spirit of innovation and passion for two-wheeled adventure.

WTB Launches Riddler Tire

14 April, 2015

                                                                     

 

FOR IMMEDIATE RELEASE

WTB Launches Riddler Tire, Named After Nathan Riddle

LAGUNA SECA RACEWAY, CALIFORNIA – April 16, 2015 – WTB released a new 27.5” tread pattern called the Riddler 2.4 tire during day one of the Subaru Sea Otter Classic bicycle festival. The Riddler 2.4 tire, named after WTB athlete Nathan Riddle, features a densely packed, fast rolling low center tread combined with larger, regressive outside knobs and is intended primarily for rear tire usage.

“This tire was born out of a discussion over what makes a good tire line,” stated Jason Moeschler, WTB’s global OEM sales manager and racer for Team WTB. “I showed Nathan [Riddle] what we had mapped out and he liked what he saw but he definitely identified a hole in the lineup. I got him in touch with Evan [Smith, WTB’s product design engineer] and before we knew it, a tire was being drawn over a race weekend.”

As mentioned by Moeschler, the Riddler tire was first conceived during Ashland Oregon’s Spring Thaw Mountain Bike Festival in May of 2013. Nathan Riddle, a longtime WTB sponsored athlete, Ashland local, and United Bicycle Institute professor who often wins Spring Thaw’s downhill race, identified the need for a tire that featured the rolling characteristics of WTB’s fast rolling Beeline tread pattern in combination with the tenacious cornering grip of WTB’s Vigilante tire. Nathan Riddle elaborated on the WTB Riddler when asked about the tread concept and design process:

Tires are really one of the biggest tech advantages a bike rider can have over the terrain or competition. I had been struggling whether to run the Beeline due to its light weight and fast rolling characteristics for a given race that incorporated an XC stage and a DH stage (with no tire changes,) or the Vigilante for its aggressive cornering traits. Then I realized… Why compromise one for the other? I pitched the idea for a tire that blended the best traits of both models into one tire - The Riddler. I was really amazed at how fast the WTB design team can go from an idea to a 3D model! E-mails flew back and forth literally any time of day or night and usually Evan Smith had the next design iteration for us to see within hours of the suggestion. I am so honored to be a part of the WTB team and to have a tire named after me is actually a dream come true.

WTB Riddler 2.4 27.5” tires will be available in two different levels. Riddler 2.4 27.5” TCS Light: Fast Rolling tires will feature WTB’s sealant-optimized Lightweight Casing and dual compound, Dual DNA rubber, weighing in at 868g with an MSRP of $67.95. Riddler 2.4 27.5” TCS Tough: Fast Rolling Compound tires feature WTB’s Enduro Casing, composed of two full layers of WTB’s sealant-optimized Lightweight Casing, along with dual compound, Dual DNA rubber, weighing 1108g with a $76.95 MSRP. Riddler 2.4 27.5” TCS Light: Fast Rolling and Riddler 2.4 27.5” TCS Tough: Fast Rolling tires are both currently available and shipping from WTB.

  

About TCS

WTB’s proprietary sealant tubeless system, TCS (Tubeless Compatible System,) revolutionized rims and tires in 2009 when combining ETRTO, ISO, and UST standards with light tubeless rotational weights. Never before had a standards-based tubeless system weighed so little. Certified as the first sealant-based tires for the UST system in 2012 by Mavic, TCS continues to push the boundaries of what’s possible through purpose-built tires and rims tailor-made for every discipline of cycling. Learn more about what’s possible at wtb.com/tcs

 

About WTB

 Founded in 1982, WTB was formed in the birthplace of mountain biking to design better bicycle products. Renowned for saddles, tires, rims, and grips, this rider-driven company continues to push the boundaries of what’s possible through an unrelenting spirit of innovation and passion for two-wheeled adventure.

www.wtb.com

 

 

WTB Unveils Minus Sized Tires, Undersized Overdelivered Performance

01 April, 2015

Contact: Det. John Kimble

FOR IMMEDIATE RELEASE

GUADALAJARA, MEXICO – April 1, 2015 – WTB unveiled a comprehensive line of minus sized tires during day one of the month of April. Minus sized tires combine the traditional overall diameters of standard sized tires with non-traditional, narrower widths, fitting within the dropouts of existing bicycles in the market without the need for proprietary or custom modifications.

“Minus is more,” stated Willy Loman, WTB’s former top outside salesman. “It proves that with less, you really can do more. Why lug around extra grams when you can have the same overall diameter at a lower rotational weight? This means the same rollover characteristics available in a more sprightly package, ensuring faster Strava times.” 

You said Schralpability twice... I like Schralpability.

Though the industry seems in a state of flux as to what width minus will collectively settle on, most tire manufactures are following suit in the 29 x 1.0 to 1.15 range.

“The math actually works,” stated Holden Caulfield, WTB’s chief cynic. “Believe it or not, a 29 x 1.0” is the same overall diameter as a 27.5 x 2.5” but go any lower than a 1.0 and you run the risk of entering non-ETRTO compliance and unsanctioned usage. Due to the undersized nature of this emerging category, rather than overall diameter, we are now referring to it as underall diameter,” furthered Caulfield. “Remember,” cautioned Caulfield, “two minuses make a plus.”

High levels of Weight, Boring Factor, and what is referred to as the wuss out Factor are observed in normal tires.

“This poses a remarkable opportunity to frame builders and OEM brands,” stated Alotta Unitz, WTB’s European OEM sales manager. “Your quiver killer has arrived. Where else can you get pitted through seven stages of Enduro then throw on some bike bags, rando your way to a hashtag moment? We’re at a point of carbon fiber and suspension where bikes are light and efficient enough that yesterday’s EWS winner is today’s #adventurelifestyle selfie star. It’s limitless really. Spec our tires, it’ll change your life.”

By contrast, Minus Sized tires show markedly higher levels of Endurability, Schralpability, the Send It Factor, and whatever Legends of Gnar Gnarnia signifies.

WTB Minus Sized tires will be available in three tread patterns. The LaserDyno combines heritage with new school design, blending decreased rolling resistance with enhanced cornering through a bald tread pattern. The Pitted-o-Saur, designed primarily for Enduro usage, features regressive side knobs and is intended for you know, the type of riding we all do. Details are scarce on the third tread pattern, thought to be named the #Mysterious, though referred to by others as the WolverHampton and though WTB representatives have been tightlipped about its application, those that, know, and revel in obscurity, have proclaimed it to be a randonneuring tire. WTB Minus Sized tires are projected to arrive on the 12th of Never with a MSRP of A.Q.

 About TCS

WTB’s proprietary sealant tubeless system, TCS (Tubeless Compatible System,) revolutionized rims and tires in 2009 when combining ETRTO, ISO, and UST standards with light tubeless rotational weights. Never before had a standards-based tubeless system weighed so little. Certified as the first sealant-based tires for the UST system in 2012 by Mavic, TCS continues to push the boundaries of what’s possible through purpose-built tires and rims tailor-made for every discipline of cycling. Learn more about what’s possible at wtb.com/tcs

About WTB

 Founded in 1982, WTB was formed in the birthplace of mountain biking to design better bicycle products. Renowned for saddles, tires, rims, and grips, this rider-driven company continues to push the boundaries of what’s possible through an unrelenting spirit of innovation and passion for two-wheeled adventure.

www.wtb.com

 

 

 

 

 

 

 

 

WTB Expands its Partnership with Channel IQ

03 December, 2014

Channel IQ and WTB have strengthened their partnership

 

WTB, globally recognized for innovative component design, chooses industry leader Channel IQ to protect its brand.

 

Chicago, Ill. (PRWEB) December 02, 2014

WTB, the creators of innovative and durable bicycle components, has chosen to expand their partnership with Channel IQ, the world’s leading provider of online retail business intelligence, brand protection, and channel management software applications, into the brand protection space. Through Channel IQ’s price monitoring services, WTB has been able to successfully manage and enforce their minimum advertised price policy (MAP), enabling them to quickly spot and handle unauthorized price drops across the online marketplace. WTB has now taken further steps in strengthening their online position by utilizing Channel IQ to protect its brand.

“We are excited to expand our relationship with Channel IQ. Their powerful tools have greatly improved our brand position in the web retail environment. This partnership has been tremendously helpful to our entire distribution channel,” says Gary Gleason, Director of Global Sales at WTB.

Channel IQ’s brand protection platform helps companies like WTB manage online marketplaces to keep their products from becoming grey market merchandise. Additionally, Channel IQ monitors and manages counterfeits, to safeguard WTB from product and brand erosion, supporting WTB’s commitment to upholding their consumer’s trust and delivering the best possible buying experience. Channel IQ’s service reinforces WTB’s allegiance to its dealers, with confidence in authorized dealers providing superior service and products. With over 30 successful years in the business, and a commitment to highly reliable products, WTB relies on Channel IQ’s services to protect their pricing policy, protect their customers from counterfeit goods, and now protect their brand’s integrity.

“We are pleased to be working with an industry innovator like WTB,” says Jim Streibich, CEO of Channel IQ. “Their vision and thought-leadership in the bicycling industry, combined with the adoption of Channel IQ tools to monitor and manage their distribution, prove their commitment to supporting their retail channels.”

About WTB

Founded in 1982, WTB was formed in the birthplace of mountain biking to design better bicycle products. Renowned for saddles, tires, rims, and grips, this rider-driven company continues to push the boundaries of what’s possible through an unrelenting spirit of innovation and passion for two-wheeled adventure. For more information visit:http://www.wtb.com.

About Channel IQ

Channel IQ offers the leading suite of online retail intelligence solutions to manufacturers and retailers; providing real-time, online promotion and pricing information that empowers major manufacturers and retailers to quickly and profitably handle channel issues and competitive situations. Only Channel IQ combines integrated reporting, interactive applications, and managed services to enable manufacturers and retailers to automatically act on real-time data. Channel IQ solutions are the result of cutting edge technology combined with decades of industry experience in channel management, distribution, online retail and manufacturing. For more information, visithttp://www.channeliq.com.

Introducing Dutch Infrastructure to Romania

19 June, 2014

A suspended bicycle roundabout designed by Dutch firm Ipv Delft seamlessly incorporates cyclists into an otherwise dangerous transportation nexus in the Netherlands.  Photo credit: Ipv Delft

DELFT, NETHERLANDS – June 19, 2014 – WTB and DHS led a delegation of Romanian policy makers, engineers, city planners, and transportation officials on a guided bicycle tour of Delft today, meeting with local city bicycle planners and engineers as well as representatives of Ipv Delft, a private sector Dutch specialist in design for multimodal transport.  The trip is a cooperative effort by WTB, its sister nonprofit Transportation Alternatives for Marin (TAM,) and DHS to convey to key Romanian decision makers what is possible when designing cities and towns for optimal transportation, most particularly for bicycles and pedestrians.

Delft has been a key city of focus for previous TAM Study Trips, dating back to 1998.  The Delft Experiment provided the inspiration behind the $100 million 2005 USA Nonmotorized Transportation Pilot Program, which was based upon the premise of the Delft Experiment: (which loosely translated) that to see the impact of bicycle transportation, you must build a complete bicycle network. Delft additionally boasts a 50% mode-share of cycling, more than double that of cycling friendly US city Portland, Oregon at 21.5%, based on City Clock Magazine’s 2014 findings.

WTB and DHS hope the Study Trip will provide support for the delegation using successful cycling infrastructure and design to gain access to €23 billion granted by the European Commission for Romanian development as a new phase of the Cohesion Policy.  DHS, Romania’s largest bicycle producer, has historically been involved with bicycle advocacy and was excited to work with WTB’s nonprofit TAM in an effort to gain international expertise in an area TAM has direct familiarity with: Best Practice Bicycle and Pedestrian International Study Trips.  Additionally, DHS has distributed WTB bicycle components in Romania for the past 5 years.

TAM President, Patrick Seidler, third from the left, meeting with Ipv Delft transportation specialists.  Photo Credit: TAM

“There is nothing quite as satisfying as teaching through doing,” explained WTB and TAM’s President, Patrick Seidler.  “The entirety of this Study Trip occurs either by bicycle, train, or transit, proving multi-modal transportation can work seamlessly.  Combine that with face to face meetings with famed Dutch design firm Ipv Delft, CROW (the NGO responsible for Dutch bikeway technical guidelines,) and several Dutch cities and transportation officials, and you have irrefutable evidence that multimodal design is not only possible but highly effective,” stated Seidler.

Centraal Station Bike Garage, Amsterdam, accommodating bicycle parking for 2,500. Photo Credit: H. Michael Miley

Evidence of this design working elsewhere can be found in the fifteen US cities forming NACTO, the National Association of City Transportation Officials.  NACTO modeled its Urban Bikeway Design Guide based on technical transportation information and guidelines from CROW, the Dutch NGO often credited with much of the Netherland’s transportation success.

The Romanian delegation will continue its tour of the Netherlands by bicycle and rail through June 20, 2014 when they will be meeting with EU funding expert Ed Lancaster from the European Cyclists’ Federation in Brussels who will be meeting the group in Amsterdam.

 Nighttime view of the Hovenring, designed by Ipv Delft, revealing what is possible when cycling transportation is prioritized. Photo Credit: Ipv Delft

About WTB

Founded in 1982, WTB was formed in the birthplace of mountain biking to design better bicycle products.  Renowned for saddles, tires, rims, and grips, this rider-driven company continues to push the boundaries of what’s possible through an unrelenting spirit of innovation and passion for two-wheeled adventure.

About Best Practice Bicycle and Pedestrian International Study Trips

Starting in 1998, Transportation Alternatives for Marin, TAM, has sponsored and led tours of the Netherlands to influential global transportation and government officials revealing non car-centric transport and the benefits of muti-modal design in urban settings.  Success of early tours can be seen through programs such as Safe Route to Schools, the Non-Motorized Transportation Pilot Program, as well as the 2005 $4.5 billion SAFETEA-LU passed bill governing US transportation spending.  11 trips have taken delegates from Taiwan, San Francisco, San Jose, Madison, Boulder, Minneapolis, Columbia, Sheboygan, Washington DC, and Marin County throughout the Netherlands and sometimes Germany by bicycle, rail, and multi-modal transport.  Inspiration from early tours led to Bikes Belong’s Greenlane Project as well as NACTO cities in the United States utilizing design guidelines modeled after Dutch transportation success proven and witnessed.  Transportation Alternatives for Marin believes deeply in experiential learning, one bike lane at a time, and one Best Practice Bicycle and Pedestrian International Study Trip at a time.

WTB Hires Nikolay Titev, Expands Reach in Southeastern Europe

01 May, 2014

SOFIA, BULGARIA – May 2, 2014 – WTB announced the hire of Bulgaria-based Nikolay Titev today, who will augment WTB Europe’s sales staff, managing Southeastern Europe’s aftermarket as well as OEM sales.  WTB attributes Titev’s recent hire to expanding Euopean sales as well as demand in the southeastern region.

Lorenzo Parini, WTB Europe’s sales director, commented on Titev joining the team, “Adding a well-respected professional like Nikolay to our team will help support our expanding European sales, and increase brand awareness in a region with a high concentration of bike assemblers.”

Titev continues WTB’s tradition of rider-driven employees, hailing from a professional downhill racing background from 2001 to 2006, and having been crowned Bulgarian Downhill Champion.  While having hung up his hat for full time downhill racing, Titev still occasionally competes in local DH races though has shifted his focus to enduro riding, a burgeoning category in Bulgarian cycling witnessing remarkable growth.

“I am pleased to be working with a company steeped in trail passion and mountain biking history.  Southeastern Europe, and particularly Bulgaria, is an area wrought with mountains and a perfect fit for WTB.  The cycling industry is rapidly expanding here and I couldn’t be more excited for the future,” stated Titev when asked about his recent hire.

Nikolay Titev founded Ram Bikes over ten years ago and more recently, founded Invert Ltd., a Bulgarian-based distribution company.  Titev will work for WTB from Sofia, Bulgaria while also continuing to operate Invert, Ltd. 

About WTB

Founded in 1982, WTB was formed in the birthplace of mountain biking to design better bicycle products.  Renowned for saddles, tires, rims, and grips, this rider-driven company continues to push the boundaries of what’s possible through an unrelenting spirit of innovation and passion for two-wheeled adventure.

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