SOFIA, BULGARIA – May 2, 2014 – WTB announced the hire of Bulgaria-based Nikolay Titev today, who will augment WTB Europe’s sales staff, managing Southeastern Europe’s aftermarket as well as OEM sales. WTB attributes Titev’s recent hire to expanding Euopean sales as well as demand in the southeastern region.
Lorenzo Parini, WTB Europe’s sales director, commented on Titev joining the team, “Adding a well-respected professional like Nikolay to our team will help support our expanding European sales, and increase brand awareness in a region with a high concentration of bike assemblers.”
Titev continues WTB’s tradition of rider-driven employees, hailing from a professional downhill racing background from 2001 to 2006, and having been crowned Bulgarian Downhill Champion. While having hung up his hat for full time downhill racing, Titev still occasionally competes in local DH races though has shifted his focus to enduro riding, a burgeoning category in Bulgarian cycling witnessing remarkable growth.
“I am pleased to be working with a company steeped in trail passion and mountain biking history. Southeastern Europe, and particularly Bulgaria, is an area wrought with mountains and a perfect fit for WTB. The cycling industry is rapidly expanding here and I couldn’t be more excited for the future,” stated Titev when asked about his recent hire.
Nikolay Titev founded Ram Bikes over ten years ago and more recently, founded Invert Ltd., a Bulgarian-based distribution company. Titev will work for WTB from Sofia, Bulgaria while also continuing to operate Invert, Ltd.
Founded in 1982, WTB was formed in the birthplace of mountain biking to design better bicycle products. Renowned for saddles, tires, rims, and grips, this rider-driven company continues to push the boundaries of what’s possible through an unrelenting spirit of innovation and passion for two-wheeled adventure.