WTB Revives Women’s Specific Deva Saddle
01 September, 2016
FRIEDRICHSHAFEN, GERMANY – August 30, 2016 – One of WTB’s most popular saddles, the women’s specific Deva, will be relaunched at Eurobike with updated graphics to make it more consistent with the current line of WTB saddles. The Deva will retain the same shape and all of its previous features as when it was originally designed by Mark Slate, WTB’s founder and the designer behind many WTB products. As a saddle that developed a considerable following, WTB is bringing it back in all its previous glory with an updated look that will appeal to a wide range of riders.
As WTB’s performance-focused women’s saddle, the Deva features a short nose for easy on-off transitions, while the wider profile tail-end provides an ample amount of support. The medium width is paired with a minimally curved length that provides freedom for multiple sitting positions along the length of it compared to other saddles with a more pronounced swoop, which tend to hold the sit bones in a specific area. The Deva ProGel will return to the line as well, which provides strategically placed gel inserts to increase comfort in key regions. In short, the women’s specific Deva ProGel takes a functional, svelte shape and provides it with a little extra padding for increased comfort.
“Since the years well before my employment with WTB, the Deva has not only been my saddle of choice, but also the only saddle that truly worked for me.” stated Heather McFadden, WTB’s Global Marketing Manager. “When I started with WTB, I made it my mission to bring back the saddle that I, and many others, have come to love. So here it is, the Deva…perfect for shredders, without the need to be pink or have all the frills!”
The Deva saddle is available in five different models, providing different padding and rail materials. Deva Team features titanium rails, DNA padding, weighs 200 grams and has an MSRP of $129.95. Deva Pro features cromoly rails, DNA padding, weighs 208 grams and has an MSRP of $89.95. Deva Race features cromoly rails, DNA padding, weighs 267 grams and has an MSRP of $59.95. Deva Gel features steel rails, DNA padding, weighs 291 grams and has an MSRP of $54.95. Deva Comp features steel rails, Standard padding, weighs 324 grams and has an MSRP of $39.95. All models of the updated Deva saddle will be in stock and ready to ship this fall.
Founded in 1982, WTB was formed in the birthplace of mountain biking to design better bicycle products. Renowned for saddles, tires, rims, and grips, this rider-driven company continues to push the boundaries of what’s possible through an unrelenting spirit of innovation and passion for two-wheeled adventure.